Luxury Cars And Their Logos

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Probably, brands of luxury cars are the oldest ones on the automobile market and, therefore, their logos are highly recognizable. In particular, most of them were designed according the ideas of companies’ founders, which cannot but appeal to strong adherence to old traditions and company portfolio. This article uncovers the material about the most magnificent logos of luxury cars.

1.It is a fact of common knowledge that the most gorgeous cars have originated in Italy. Lamborghini is an obvious example. A design of black and gold emblem was offered by company founder Ferruccio Lamborghini, and a bull in the center refers to his zodiacal sign – Taurus. The related legend tells that Lamborghini shield was allegedly copied from Ferrari, and the color was changed into black and yellow, to prick the ego of Enzo Ferrari. These two brands were permanently engaged in speechless competition.

2.One more Italian producer of luxury cars is Mazerati, founded by three out of six Mazerati brothers – Alfieri, Bindo and Ernesto. The forth one, Maria, dealt with design of corporate logo. The creation process was inspired by a trident of the statue of Neptune, which stood in the central park of Bologna, where the headquarters of the company were established. Maserati trident with related signature under it was painted by the artist Mario; he was also the only one of six Maserati brothers, which has never dealt with design or manufacture of machines.

3.A tragic story influenced a lot on creation of Rolls-Royce logo. The company’s founders, Sir Henry Royce and Charles Stewart Rolls, originally used red letters in the logo, which combines the first letters of their last names. The legend tells that the color changed into black when Sir Henry Royce died in 1933 and black color was implemented to honor his memory. In real, black letters have become a deliberate decision by the two founders – to provide greater prestige and luxury.

4.Cadillac got its name and logo in honor of the nobleman Antoine de la Mothe, seigneur de Cadillac in 1902. Seigneur de Cadillac founded Detroit in 1701, and was a governor of Louisiana State. Although Cadillac brand was registered only in 1906, but its logo was used starting from September 1902. The postwar models of Cadillac showed several newly designed logos, which featured V-shaped icon and a crown. Emblem of 1947 was one of the first post-war logos, which included “V” with a crown.

5.Infinity brand was advertised by one of the US agencies, interested in promotion of the brand worldwide. Americans took the word infinity as a basis. However, one of the workers of this agency convinced everybody that I-letter, used four times, will look a lot more dynamic. In their turn, Japanese people recognized Infiniti logo as a symbol of Mount Fuji, but in fact, this logo means a road going into the distance, to infinity, referring to the limitless possibilities of the prestigious brand.